If you’re visiting Coorg, don’t miss the chance to try the iconic Coorg traditional dress. It’s more than just clothing; it’s a part of the Kodava identity, representing history and pride. Men have a Kupya (a wraparound knee-length coat, either black or dark brown) and a red and gold silk, known as the Chale, wrapped around the waist. Women wear their saris in a distinctive back-to-front manner, secured with an ornamental brooch.

Why is it a Must-try?
  • Timeless elegance that never goes out of style.
  • For a new experience and a new look.
  • Ideal for standout photoshoots.
  • To have lovely memories worth the memory.
  • If you or a member of your family enjoys traditional dressing.
  • A must-have for designers or a fashion enthusiast.
  • Ideal for creating a unique addition to your wardrobe piece.
How Much Does it Cost?
Type Price Range
Kupya-Chale for men ₹3,000 – ₹7,000
Coorgi sari (basic cotton) ₹1,500 – ₹3,000
Silk saree with zari work ₹5,000 – ₹12,000
Bridal or ceremonial saree ₹15,000+
Outfit rental (per day) ₹500 – ₹1,000
Where to Shop in Coorg?
  • Madikeri Market – Best for choices and affordable purchases.
  • Local Handloom Stores – For traditional silk sarees with zari borders.
  • Specialty Boutiques – For brides and designer versions of the Coorg dress.
  • Heritage Craft Shops – Typically offer history from the craftsman regarding the origin of the dress.

Note: You can also hire an entire outfit in Madikeri for ₹500 to ₹1,000 a day. Great for a quick photo shoot!

How is it made?

It is primarily hand-stitched by local artisans and tailors. The Kupya is made from durable cotton or wool blends, and the Chale is commonly woven on traditional looms with silk threads and zari work. The Coorgi saris are typically handloom or soft silk, deeply marooned, blues, and greens, and heavily gold-bordured.

Fashion Tips:

That style can be suitable for pretty many events based on the accessories you pair it with:

  • Wedding receptions or cocktail parties – Particularly if you're looking for a show-stopping, fashion-forward look.
  • Award nights or red carpet events – The detail and silhouette make it ideal for glamour-oriented nights.
  • Engagement or sangeet functions – A modern take on lehengas or gowns.
  • Gala dinners or high-fashion shows – Where style-making is the agenda.
  • Diwali, New Year's Eve parties – Throw in some flashy jewelry and it is ready for a festive party.

Wearing the Coorg dress is more than just trying on clothes. It’s stepping into a living tradition. Whether you’re attending a wedding, posing for a photoshoot, or just soaking up the local vibe, it’s an authentic cultural experience that will stay with you.

So, next time you’re in Coorg, don’t just take home coffee and spices. Take home a memory in silk and zari.

If Coorg is next on your list, explore it like a local with Aster Holidays.